Rye See All. Few Rye Whiskey Review. Blog See All. What to Mix With Jim Beam. What is Fireball? Is it Really Whiskey? Richard Hammond. Its status has been heavily debated by whisky aficionados for a few years now. So which is it? Looks like was a busy year for Fireball in court. The current world record for most Fireball shots taken at once was set on St. That day, 4, shots were taken at once. As it turns out, Nashville is deemed the Fireball mecca for good reason. Yes, Fireball is related to Pappy Van Winkle , the legendary, uber-expensive unicorn whiskey that goes for thousands of dollars a bottle.
Sazerac, the company that owns Fireball, also owns Buffalo Trace Distillery. It was originally "Dr. The stuff blew up thanks to a careful marketing campaign. Fireball's parent company also owns Pappy Van Winkle. There are MANY shot varieties. There's an official Fireball game.
It appeals to all demographics. It's poised to take over the country music scene. Everyone's copying Fireball's moves. Chris Pratt has a killer slogan for 'em. Make Fun. Thrillist Serves. But in everything changed. With a grassroots marketing campaign , Fireball reps visited bars in Nashville, Tennessee and Austin, Texas to give away shots and promote what was essentially flavored schnapps as a cool new go-to shot for college students and partiers in the town.
Once a footprint had taken hold, the marketing moved onto other college towns to spread the cinnamon-soaked gospel. Neither of those numbers account for bar purchases, either.
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