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So essentially the issue was this: Buffalo Wild Wings once thrived on its concept differentiation alone. But stagnating on product offerings, menu innovation, digital pathways, store designs, and message as preference shifted and the market saturated, left Buffalo Wild Wings competing in a category it never intended to be a part of. But did Buffalo Wild Wings do enough to guard that positioning?
The death of the deal could be credited to historically high wing prices. When Buffalo Wild Wings released its earnings forecast, it cited rising wing prices as a serious threat to its bottom line. On top of that, executives said at the time that boneless wings outsold traditional wings at company restaurants in Buffalo Wild Wings sold 1.
At first, the change paid off. Beyond the balance-sheet benefit, though, what was the real effect? And despite rising prices on bone-in wings, Bloomberg reported that traditional-wing servings rose 6 percent.
Boneless wings? They fell by the same percentage. It said comps would range between 1. As The Motley Fool pointed out , while the boneless deal helped bolster margins, bone-in diners are loyal.
You're getting more wings on Tuesdays. Traditional Wings at Buffalo Wild Wings are bone-in, none of this chicken nuggets for adults boneless wings non-sense.
Though it sounds like you're getting buffalo wings, it doesn't have to just be your traditional buffalo flavoring. You can add whatever sauce you'd like, which means you're free to get as wild as you'd like. While supplies last. Limit one. Dine-in at participating US locations. Takeout offers may vary by US location. Buy one, get one of equal value or get 6 free with purchase on Thursdays at participating locations.
Taxes extra.
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